I recently had Ice Fresh Foods back in the studio for their latest photographic shoot.

Imagery was required for packaging photography,  for a new range of Frozen desserts for a leading retailer.

Shot preparation is key with anything likely to melt!  Setting up the lighting and props with dummy items, the actual product is only out for the final shots.

We kept things clean and simple shooting on slate with minimal props so that the product had the biggest visual impact.



Ice Fresh can be found here: http://www.icefresh-foods.co.uk/