Yūgō Spice.

Yūgō Spice is an exciting new start up company. Born out of a desire to create fabulously flamboyant flavours without breaking the bank, they produce a range of fusion sauces and pastes to enhance your cooking. 

James at Buxton Three Two was commissioned to create their brand imagery from initial concept to launch. It is always great to collaborate with James as we have a very strong working relationship which has developed over many projects.  

James came to the studio with a very clear concept of what he wanted for the brand launch online and in print. After shooting the white pack shots for the 3rd party retailers online stores we got down to the creative side of things.  

The vivid colours of the packaging was something that James was keen to enhance.  We shot a mixture of single and group images on the complimentary block colours as a starting point.  We then moved on to the individual product on a two tone ripped background with the two colours matching the packaging with the rip aligned to the label. The final set of images have a warmer, traditional style, showing the jars open on rustic wood and a serving platter on slate.

A very enjoyable day at the studio helping to create a vibrant brand image for a new company.  One of the perks was to sample the product - I can vouch for how amazing these sauces are!